Vision
A vision is a clear, results-oriented picture of the future that an organization or team aspires to create. It serves as a guiding beacon, setting a bold direction for the future by articulating a compelling and ambitious outcome that goes beyond incremental improvements. A vision is not just a slogan or mission statement; it describes the end state—the world that will exist when the vision is achieved.
Understanding the Vision Step in the Vision-to-Value Framework
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The Vision step in the Vision-to-Value Journey is the starting point of strategic alignment. It defines where we are going and why before diving into how we get there. A well-crafted vision aligns teams, inspires action, and provides long-term focus, ensuring that decisions are made in service of a larger goal rather than reacting to short-term needs.
To build an effective vision, this step involves:
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Defining the future state: What will be fundamentally different once this vision is realized?
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Identifying Desired Areas of Impact: What aspects of the business or customer experience must change to bring this vision to life?
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Using Vivid Descriptions: Crafting an evocative narrative that allows people to see, feel, and believe in the future world being created.
The vision statement should be bold yet achievable, inspiring both leadership and teams to take meaningful steps toward transformation. By setting the "north star", the Vision step ensures that every subsequent strategy and execution effort is aligned with a compelling and meaningful end goal